Caesars Entertainment and the Chicago White Sox announced a partnership to make the casino operator the exclusive gambling parter of the franchise.
Caesars has several regional casinos in relative close proximity to Chicago, which it hopes to promote under the relationship. Terms of the deal were not disclosed.
Caesars will receive access to official Chicago White Sox logos and marks, and rotational LED signage. In addition, the partnership includes TV-visible fixed signage in right field.
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” said Tom Reeg, CEO of Caesars. “Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the [mobile sportsbook].”
Brooks Boyer, White Sox chief revenue and marketing officer, also praised the deal.
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience,” he said. “With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
Illinois is one of 24 states in which Caesars offers sports betting. Seventeen of those states, including Illinois, allow online betting.